How to Harness the Green Monday for Marketing and Promotion

Back in 2007, eBay coined “Green Monday” to highlight the second Monday of December, one of the biggest online shopping days of the year. They positioned it as a greener way to shop, thanks to reduced overhead and eco-friendly logistics. Whether or not that’s fully accurate is up for debate, but the campaign stuck.

Today, Green Monday is a real (if under-the-radar) holiday. And that gives your business a chance to tap into it. From promoting eco-conscious tools to boosting year-end revenue, Green Monday is a smart moment to run targeted offers and double down on sustainability messaging. It’s not Black Friday, but that’s the point.

Let your audience know you’re forward-thinking, values-driven, and ready to make a difference.

Smart Green Monday Marketing: Make It Count

One proven way to stand out on Green Monday? Announce a new eco-friendly policy and shout it from the rooftops. This is your moment to spotlight sustainability, strengthen your brand image, and showcase your values, all while riding the wave of peak-season shopping momentum.

Most brands are still pushing predictable holiday sales. By pivoting to purpose, you can break through the noise with something fresh, relevant, and meaningful.

Quick Wins with Real Impact

The key is to balance speed with substance. Your Green Monday change should be easy to roll out fast without feeling like a token gesture. You want something that sparks interest and earns trust. Here are two ideas that do just that:

Say Goodbye to Paper Business Cards

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Paper business cards had their moment. But the numbers tell a different story now:

• 27 million cards printed daily
• Nearly 1,500 trees cut down every day
• 88% of cards get tossed within a week

That’s not just wasteful, it’s wildly inefficient.

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Instead of wasting paper business cards every time you want to make a connection, you can switch to Mobilo: a smart digital business card that uses NFC technology. Switching to Mobilo not only gives you a fantastic promotional asset for Green Friday, but you can also save hundreds of dollars per year, per employee, on printing costs. 

Even better, every Mobilo card comes with four unique modes of information transfer, meaning you and your employees will be able to network significantly much more efficiently effectively than you would with paper business cards as well. Click here to learn more about Mobilo.

Partner with a Purpose-Driven Organization

Donating to a cause you care about is one of the most impactful ways to show your values—not just say them. A meaningful one-time donation to an eco-focused nonprofit speaks volumes, proving your commitment goes beyond words. You can also pledge a portion of your sales to charity and proudly feature this initiative across your campaigns year-round.

Want to go deeper? Align your business with a mission-based organization for long-term impact. At Mobilo, we’ve teamed up with One Tree Planted. For every Mobilo Wood card sold, a tree is planted. It’s a small added cost—but one that speaks directly to our values and helps us make a real, measurable difference.

Make Your Message Count on Green Monday

Once you've picked how your brand will show up for Green Monday, it's time to share it loud and clear.

Send a quick email and social post to your audience highlighting the action you're taking. Keep the message focused, and be sure to explain the impact. For example, if you’re switching to Mobilo, drop in some of those eye-opening stats about paper business cards. Let your audience see the bigger picture—fast.

Don’t forget to spotlight your products or services. It doesn’t need to be a hard pitch, but this is a great time to tie your mission to your offer.

The right message can turn your green move into a real growth opportunity.

The best part? Sometimes, a small shift can drive big returns. Going green can help you boost revenue—or even cut costs—just like switching to Mobilo does. That’s a move worth making.

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