Undivided Attention

The claimed haul reads less like a venue's IT problem and more like a filing cabinet belonging to every company that booked the place.

The people whose details came out of the CRM never chose Salesforce, never saw the patch notes, and will never be told.

A survey published on Wednesday found almost every UK marketer hitting their targets and almost none of them winning budget for it, and the split came down to which channels can count themselves.

Every remote channel now carries a verification step, and the delay lands on the people trying to close, not the people who wrote the policy.

AI made the star rating a primary source at the exact moment it became the cheapest number in B2B to manufacture, in either direction.

Only 3.63% of ChatGPT advertisers are cited in the answer above their own ad, and 44% of buyers discount anything they know was paid for.

The deal announcements name curated meeting programmes as the engine, and Money20/20 will now sell a supplier fifteen minutes with a buyer by the unit.

Salesloft asked 500 US revenue leaders what is holding their AI back, and the answer they gave without meaning to is that more than half the record it reads is one seller's memory.

Three studies asked whether people mind AI advertising and got three answers, because only one of them watched what anyone actually did.

The signups that disappear the moment a seat costs anything were never demand, they were the events version of a generated email.

A survey of 153 sellers ranked seven channels, and the five that need a person to show up all finished above the two that run themselves.

The events industry spent six years deciding which half of the job is an investment, and the answer is now worth $52,000 a year.

Every B2B founder brand is running the same experiment at a smaller scale, and the celebrity version just came back with results.

The measurement vendor labeled its finding provisional, OpenAI denied targeting anyone, Reddit said it does not matter, and the proposed cause arrived six days early.

The platform that put a Write with AI button in its composer is now deputizing a billion members to police the output, and the penalty is reach.