RevOps and Data
The top 10% of sellers close 47.4% of revenue. Nobody can copy them because nobody wrote it down.
Salesloft asked 500 US revenue leaders what is holding their AI back, and the answer they gave without meaning to is that more than half the record it reads is one seller's memory.
September 9, 2026
Brand and Attention
48% of ad buyers think viewers reject AI creative. (Buzzer.) They reject the label.
Three studies asked whether people mind AI advertising and got three answers, because only one of them watched what anyone actually did.
September 7, 2026
Events and Rooms
Basecamp charged $100 to attend a free breakfast. Registrations fell 35 percent and the room grew 32 percent.
The signups that disappear the moment a seat costs anything were never demand, they were the events version of a generated email.
September 3, 2026
AI and GTM
Sales leaders rank AI-written email at 8%. Cold calling scores 47%, one point off its 2018 number.
A survey of 153 sellers ranked seven channels, and the five that need a person to show up all finished above the two that run themselves.
September 2, 2026
Events and Rooms
Events directors are paid $52,000 more when the job is coded to marketing. That gap is a bounty on measurement, and most teams cannot collect it.
The events industry spent six years deciding which half of the job is an investment, and the answer is now worth $52,000 a year.
September 1, 2026
Brand and Attention
Messi has 516 million followers and White Claw's distributor. The drink lasted under two years.
Every B2B founder brand is running the same experiment at a smaller scale, and the celebrity version just came back with results.
August 31, 2026
AI and GTM
Marketers put 24% of search budget into AI visibility. Two vendors cannot agree what the number even is.
The measurement vendor labeled its finding provisional, OpenAI denied targeting anyone, Reddit said it does not matter, and the proposed cause arrived six days early.
August 20, 2026
Brand and Attention
LinkedIn sold the AI writing tools. Now everyone gets a slop-stop button.
The platform that put a Write with AI button in its composer is now deputizing a billion members to police the output, and the penalty is reach.
August 19, 2026
